Study on Men's and Women's Preferences in Choosing Men's Underwear
Introduction
The study aims to identify men's preferences when choosing underwear. The survey, which began on March 28, 2024, involved both men and women. A total of 752 people completed the survey. Data is provided as of October 1, 2024. The analysis includes the distribution of participants by gender, marital status, awareness of types of men's underwear, preferences, and selection criteria.
1. Study Participants
752 people participated in the study:
- Men – 52.9% (398 people)
- Women – 47.1% (354 people)
2. Marital Status of Participants
Men
- Not in a relationship – 38.9%
- In a relationship – 23.4%
- Married – 32.9%
- "It's complicated" – 4.8%
Women
- Not in a relationship – 13.8%
- In a relationship – 20.5%
- Married – 61.3%
- "It's complicated" – 4%
3. Cohabitation of Participants in Relationships or Marriage
Men
- Living together with a partner – 52.7%
- Living separately – 47.3%
Women
- Living together with a partner – 60.8%
- Living separately – 39.2%
4. Knowledge of Types of Men's Underwear
The analysis showed that knowledge of types of men's underwear varies depending on the marital status and cohabitation of participants.
Men
- Not in a relationship: The majority (51.6%) know 1-3 types, while 12.3% have no idea about categories of men's underwear.
- In a relationship and living together: 40.8% are familiar with 4-6 types, 38.8% – with 1-3 types.
- In a relationship and living separately, 56.8% know 1-3 types, and 9.1% don't know any types.
- Married and those with "it's complicated": 52.7% know 1-3 types, 31.3% – 4-6 types.
Women
- Not in a relationship: 53.1% know 1-3 types, and 10.2% are not familiar with categories of men's underwear.
- In a relationship and living together: The majority (68.9%) know only 1-3 types.
- In a relationship and living separately: 82.8% know 1-3 types.
- Married and those with "it's complicated": 48.9% know 1-3 types, 38.5% – 4-6 types.
5. Purchasing Underwear
The results showed that single men are more likely to purchase underwear independently. While those in relationships or marriages do so less frequently.
Men
Not in a relationship: 72.8% buy underwear independently, and only 8.8% receive it from a partner.
53.5% purchase underwear independently in a relationship or marriage, and 7.8% receive it from a partner.
Women
Among women in relationships or married:
- Constantly buy for their partners — 30.5%
- Sometimes buy, sometimes partners buy themselves — 42.5%
- Don't buy, as partners purchase underwear independently — 25.2%
6. Criteria for Choosing Underwear
When choosing underwear, men and women pay attention to several factors. They most often consider the material composition and style.
- Price – 39.7% of all participants look at the price (42.7% of men and 35.2% of women)
- Material composition – the main factor for 74.5% of participants (69.6% of men and 85.4% of women)
- Manufacturer – important for 22.3% of participants (22.6% of men and 21.5% of women)
- Style and design – important for 65.2% of participants (65.6% of men and 62.1% of women)
Conclusions
1. Gender Differences in Knowledge of Underwear Types
About half of men not in relationships (51.6%) know 1-3 types of underwear. This indicates moderate knowledge. Only 1.9% of respondents know more than 9 types, indicating extremely low awareness.
Women not in relationships have a similar level of awareness. 53.1% know 1-3 types, and only 4% of respondents said they know 7-9 or more types of men's underwear.
It's important to note that men living with partners often know more types of underwear (for example, 40.8% know 4-6 types). This may be due to more frequent interaction with a partner and increased interest in this topic.
2. Influence of Marital Status and Living Situation
Men living with a partner are generally more aware of the types of men's underwear (40.8% know 4-6 types).
Among women, knowledge of underwear types is higher among those living with a partner (for example, 26.7% know 4-6 types) than among women living separately.
This may indicate that shared living contributes to more active participation in underwear purchases.
3. Process of Purchasing Underwear
Most men who are not in relationships buy their own underwear (72.8%). However, even in marriage or relationships, 53.5% continue to buy underwear independently. This indicates a certain level of autonomy in this matter.
Women play an important role in buying underwear for men: 30.5% constantly buy underwear for their men, while 42.5% respond that they do this from time to time. This suggests that women often buy underwear for their men, especially in marriage.
4. Factors in Choosing Underwear
For all survey participants, the most important aspects when choosing men's underwear are material composition (74.5%) and style/design (65.2%). Price is also important for 39.7%.
Material composition (69.6%) and style/design (65.6%) are key for men. Interest in brands is significantly lower (22.6%). This indicates that the practical side (comfort, material) is more important for men than the manufacturer's brand.
For women, the most important factor when choosing men's underwear is composition (85.4%). Interest in style is also high (62.1%). This is likely because when buying underwear for their partners, women consider how it will look on their partners.
General Conclusion:
The study demonstrates that men's preference for underwear largely depends on their marital status and life circumstances.
Men not in relationships buy their own underwear but know only 1-3 types.
Men who are in relationships or married already buy underwear less often for themselves but know more types 4-6.
Women often independently purchase underwear for their partners, especially in marriage.
The main criteria when choosing underwear are comfort (material composition) and style, with design being more important for men than brand.
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