Release 1.5.7: “Care for Partner” Mode

It’s been just a couple of weeks since our last update, and we’re already ready to drop a new one - version 1.5.7. The update itself is small, but it’s an important one. Here’s why.

The “Care for Partner” Mode

As you might guess from the header, we’re introducing a new feature that allows women to use Sequoia as well.

Technically, this was possible before, but many women told us: “How can I use it? It’s a men’s app!” As if someone might judge them for doing so.

Why Sequoia for Women?

We believe Sequoia - an app about men’s health - can and should also be used by women.
Why? Because women are often the ones who care most about their partners’ well-being.

That’s not just intuition - it’s backed by data:

• Women make almost three times more pharmacy purchases than men.
• According to the INVITRO lab, 65% of their clients are women.

And it’s reflected in everyday life too:

• women buy men’s underwear,
• book their doctor appointments,
• and even schedule their haircuts.

Now, they’ll have one more way to help - by supporting their partner’s health through Sequoia.

How It Works

During registration, on the screen “What would you like to improve first?”, you’ll now see a new option — “Care for Partner.”

Selecting it opens a screen titled “Let’s Play a Game” with this message:

“Imagine you are your partner. Take a short test on his behalf and discover what helps men feel strong, confident, and healthy.
Along the way, you’ll get personal insights, small daily actions, and expert tips that can improve both his wellbeing - and your connection together”

After that, the app works as usual. At this stage, our goal is simple - to see, with minimal effort, whether women find this feature meaningful. If they do, we’ll continue developing it further.

The Potential Impact

We believe women who install Sequoia will see its value, show care and attention - and perhaps recommend it to their partners. And maybe even share it with friends.

Instead of a conclusion

There are plenty of popular apps for women’s health. Now it’s time for men to start caring about theirs -  and maybe, just maybe, women can help make that happen.

Dear women, your interest truly can make a difference. Are you ready to discover how he feels?